Older Americans are Key
It’s not impossible to imagine these banks deciding to cut off the money supply for Big Oil. They have vast, diversified lending portfolios—and whatever they lose by shutting down their fossil fuel divisions they can make up by funding the necessary rapid growth in clean energy. But we need it to happen fast—and that’s where our generations come in.
While young people have clearly been leading the climate fight, they have limited power with big financial institutions. That’s because seventy percent of the country’s financial assets belong to Baby Boomers and the Silent Generation, compared to about five percent for millennials.
That’s not to say that every older American is financially comfortable—many are just squeaking by. But that puts even more of an onus on those of us with some resources, and it gives us the great privilege of helping out. If we’ve been saving for retirement all these decades, it’s a real bonus that we can help leverage our financial resources to save the planet too.
Don’t Switch Your Bank Just Yet
The key is acting together. If you just cut up your credit card this afternoon or switch your bank account tomorrow, it will be a noble gesture—but one that’s likely to go unnoticed. We need to be acting in larger numbers.
That’s why we’re going to spend this year organizing, leading up to a moment at the end of 2022 when banks can decide whether or not to go along with our requests. If they don’t, then together we take action—and we double our efforts for next year.
In all honesty, acting together means more than signing the pledge. It means recruiting others to do likewise (so use our Outreach Guide to get started). It means adopting a local bank branch, so we can a) reassure branch employees that we don’t blame them for corporate policy and b) establish lines of communication back to headquarters. It means spreading the word in letters to the editor, curating blogs, sharing important posts on social media, and having important dialogues on podcasts. Together with you, Third Act Working Groups, partners, and others, we will have lots of escalation tactics, teach-ins, and creative activities as this campaign unfolds. It means all the work—and all the fun—of organizing together.
We’ll Help Make the Switch Easy
Changing your bank account can take some time and energy, but it’s totally possible. There are good alternatives: local banks and credit unions rarely invest in climate destruction, and even online banks that make a point to be environmentally conscious. As the end of the year approaches, we will have resources dedicated to making the switch easier.
Changing credit cards is usually pretty simple. (In fact, you may already have several in your wallet, and taking the scissors to one will leave you with options.) But if the year comes to a close and we have not seen any progress from Chase, Bank of America, Wells Fargo, or Citibank, we will have a full list of alternative ways to store your wealth, in a way that doesn’t impact the environment.
The job may be more complex—but even more important—for high net worth individuals; we have particular resources and suggestions if you’re in that category.
Caveats and Collective Action
There’s a couple of points we’ll be making throughout this year of campaigning:
- Not all older Americans have sufficient financial resources. As usual, the difference often falls along racial and gender lines—and too many of us are just scraping by. Yet everyone can play a role in this action: you don’t need to have an account to hold a sign outside a bank branch or write a letter to the editor.
- The banks and credit card companies that you switch to are not going to be fault-free; doubtless there’s not a financial institution on earth that isn’t financing something dodgy or grim. But this is the first step in a long journey of going green.
Even if Chase, Citibank, Wells Fargo, and Bank of America agree to our demands, they won’t be angels. The point of this campaign is to highlight the critical role of banks in the truly existential crisis of climate change and pressure them to stop lending money to fossil fuel companies and projects. There will be plenty of work for others to do in the years ahead. Let’s start right here and right now. Our generation has shown that if we pledge our hearts and minds to a collective movement we can make a difference.
Photo credits: Top – Ken Cedero, Greenpeace; Middle – Rainforest Action Network; Bottom – Marilyn Humphries