Media Outreach Training: Sharing Your Story in the Public Square

Watch Third Act co-founder Bill McKibben and renowned public relations expert David Fenton discuss the importance of crafting a compelling narrative to promote social change.

Third Actors are increasingly active in the public square as both our democracy and our climate face unprecedented threats. Whether it’s attending public hearings and town halls, contacting elected officials, or hitting the streets with a protest sign, the media is paying attention to this new outpouring of “elder activism,” and you – yes, you! – can help shape the way this historic story is told.

Bill and David are joined by Third Act staff and volunteer leaders with decades of experience in public relations. Watch the video to learn how you can craft effective narratives and messages that will help you feel comfortable talking with members of the press.