After two years with no response from Maine’s L.L. Bean, whose slogan is “the outside is inside everything we do,” climate activists widened the circle and began increasing the pressure as of June 2025.
Click here for the background story: Climate Protests at L.L. Bean Go National.
June 25, 2025 – Freeport, Maine
Bill Rixon, the man who started it all has not stopped!

June 17, 2025 – Cincinnati, Ohio

June 12, 2025 – Concord, New Hampshire
The manager was attentive. We pointed out that if L.L.Bean could pressure Citi Bank and/or push for finding a climate friendly credit card partner, they would gain public respect.

June 11, 2025 – Pittsburgh
Companies like LL Bean have an opportunity to be leaders in responding to the climate crisis. By cutting ties with Citibank, they would be sending a powerful signal that funding fossil fuel expansion is unacceptable as the world falls deeper and deeper into climate instability and chaos. The future of our entire species is on the line- I hope they’ll act like it. – Max Blair

June 7, 2025 – Wisconsin
Third Act Wisconsin reported on their visit to L.L. Bean on their BlueSky Social account

June 6, 2025 – Lone Tree, Colorado
Two Third Act Coloradoans report that they had a good conversation with the manager at the only L.L. Bean store in their state.
June 5, 2025 – Skokie, Illinois
Susan visited her local L.L. Bean and shared this video report
June 6, 2025 – Freeport, Maine
Third Act Maine Kicks Off National L.L. Bean Campaign
